Your goal when you’re marketing your small business is to get the attention of people who are ready, willing and able to buy what you’ve got. The problem you face as an entrepreneur is that everyone else is trying to get attention too. Think for a minute about your day yesterday. How many ads do you remember seeing? How many do you think you saw? Opinions vary, but the average for a person in the US is 250.
How do you stand out in the crowd when you’re an entrepreneur trying to advertise your small business? You need to get attention. But as I discussed in a previous post, you want the right kind of attention. You can get attention from a viral video of you doing something stupid. But all that attention probably won’t translate into people buying what you’ve got to sell. You want your customers to see you as different in a way that make you valuable.
So how do you stand out? Here are some ideas.
- Tell your story. The experiences you’ve had in life are unique to you. Tell your Big Why–the thing that drives you; your passion that caused you to create your business. Tell how you do what you do differently and better from all the rest.
- Don’t be boring. People love to hear good stories. But if you don’t tell it well they will tune out. Think about books you’ve read or movies you’ve seen. If the story is boring, dull, or drags out you’ll find something better and more fun to do.
- Put your customers into your story. The thing is, your customers don’t really care about you. They care about themselves. So you have to make your story be about them and how their life will be better if they listen to what you can do for them.
So how do you really stand out? You will get a lot of attention if you make your customers feel like you care about them. We are all self-centered people. If you can be the one to get over being focused on what you want and make your customers feel like you will give them everything they want you’ll have their attention.