Category: Podcast

Great conversations with runners and others who have an ultramarathon mindset.

  • Deciding to Make a Change – Maureen Lehr

    Deciding to Make a Change – Maureen Lehr

     A mindset to start changing

     Maureen recently started her coaching business in early 2022. She is a certified running coach and also does personal training. She is uniquely qualified to help her clients because she went through her own transformation from a sedentary lifestyle to now participating in four different endurance sports.

    Maureen was sick and tired of being sick and tired. She was overweight and had challenges to her health. When she went out, people often asked if she were pregnant. She was embarrassed. But the tipping point came when she realized that she would soon have to shop for clothes at the “specialty” stores.

    She got up the courage to try a workout at a kickboxing gym. She soon was going to her kickboxing workout 3 days a week, and then it became 6 days a week. She found it was something she enjoyed.

    She knew that exercise alone wouldn’t be enough to lose the weight she wanted to lose. So she found foods that would help her achieve her goal. Her health issues also limited the foods she chose.

    She says it was funny that when she was losing like 30, 40 pounds nobody noticed because she was wearing the same clothes. The best thing about losing weight, for her, was the feeling of being able to fit into her old clothes again and being able to enjoy exercising, being able to do it continuously and reduce the symptoms of her illnesses.

    Many people don’t know where to start, and it can be frustrating and discouraging when you are at that point, but the best advice she had to offer is to just start.

    It took her 6 months to lose 70 pounds which was fast, she tried to exercise a lot and eat healthy. At that point she started to get bored with boxing and that’s when she started running.

    Running was something she wanted to get back into because it was something she did when she was younger in elementary school and she missed it. She got injured in high school and couldn’t run anymore, so after kickboxing helped her feel stronger she felt like she could run again. 

    When she got bored with kickboxing she realized she could run on her own so she sought out a running community where she lived and joined them. At first she was only doing 5K runs, and she thought that was great. But everyone in her running group was talking about doing half marathons, and everyone signed up. She felt left out because she thought she couldn’t do that distance. She finally signed up and had enough time to be trained before the day of the race. 

    She enjoyed running, but still looked for variety. So when a friend invited her to join in an obstacle course race, she signed up. She enjoyed the challenge and the variety of training different muscle groups.

    Her same desire for variety led her into triathlons. She is still developing her skills and distance in triathlons. She uses her experience as a coach to help her clients find the right mix of training for getting the best outcomes for their goals. She’s seen the benefits of cross training and multiple sports for runners. 

    Her dream race is to do a marathon in her native country of Chile. There is a marathon held every year in the capital city of Santiago. She would like to run with her cousin who lives there.

    Connect with Maureen:

    https://www.instagram.com/coach_maureenv/

  • Does Your Why Matter?

    Does Your Why Matter?

    Speaking notes

    What is your WHY? And does it matter? Do you need to know why you are working for some epic goal?

    A lot of coaches will tell you that you need a strong WHY to keep you moving toward your goal. 

    But is this true? Maybe . . . maybe not.

    Does knowing your WHY help motivate you to your goal?

    Coaches – you need a big enough WHY to have the mindset to keep going when things get tough. “Mile 73.”

    Sounds like good advice. But does it help?

    Yes . . . but. It might not help as much as you think. 

    And for some people it might not help at all.

    Goal-oriented people – finishing the goal is what you do.

    For the rest of us, our reason for setting a goal is harder to pin down.

    The night before my 1st attempt to run a 100 mile race, my wife asked, “Why are you doing this?” (she thought I might die)

    I realized right then I’d never thought about WHY I was running.

    I only knew I had a hunger inside me that needed to go run this race.

    I knew she deserved a better answer. 

    After thinking about it for a few minutes I said, “I need to know if I have what it takes to go that far.”

    For me, it wasn’t knowing my big WHY that was driving me.

    I hadn’t even thought about it. It was there, but in my subconscious.

    But everyone is different. Knowing your WHY might be helpful.

    Here are 3 problems to avoid when finding your big WHY.

    Problem 1: You might now know yourself well enough to get to your big WHY.

    Most of us aren’t good at seeing who we really are. And we usually are offended when a spouse or friend tries to tell us.

    We hire coaches, counselors, and therapists to help us dig through our layers and be better people.

    So when you go to find your WHY, you may not know what’s really going on inside yourself. 

    Problem 2: You aren’t honest with yourself.

    The first answer you’ll get when you try to find your WHY is what you can put on Facebook and Instagram.

    We all do this. 

    You have an image of yourself that you want others to see.

    And then there’s who you are when no one is watching.

    (This version of you is not evil . . . probably not . . . but it’s not as good as your Facebook and Instagram version.)

    Your Facebook and Instagram WHY isn’t strong enough to help you when things get tough – mile 73.

    Problem 3: You get your identity from what you do, what you accomplish.

    So your WHY may be something you will use to pump up your identity instead of coming FROM your identity.

    Our society – DO – HAVE – BE

    You’re conditioned to think your identity is wrapped up in what you HAVE and what you DO (accomplishments).

    This is a weak mindset.

    First – it’s never enough.

    Second – who are you if you fail or lose what you have?

    You need a strong mindset – BE – DO – HAVE

    Mindset: the story you tell yourself about yourself.

    Your mindset forms your identity.

    You decide who you are FIRST. Then what you do comes out of who you are and you have the rewards for what you’ve done.

    When your mindset forms your identity, you can go do EPIC STUFF. You can take risks, because failure doesn’t affect your identity. You try again. 

    When your mindset forms your identity, you are less likely to freak out when you face setbacks or when the world seems to be going to hell.

    Do you need to know your big WHY? Maybe.

    But it’s more important to know who you are (your identity), apart from what you do and what you have.

    The good news is that you get to decide who you are. If the story you tell yourself about yourself isn’t working, you change the story.

    That’s what I help people do as a mindset coach. 

    I can help you get started to your EPIC life. Free mindset reset.

    Ultramindsetpodcast.run

  • OCR and Ultramarathons – Jenny Overstreet

    OCR and Ultramarathons – Jenny Overstreet

    A mindset for competition

    Jenny Overstreet  is not one of the runners who grew up running. She played soccer would do a 5K here and there. Or she would do intervals, but she always said that she hated running. 

    But she started doing obstacle course racing (OCR) and training more seriously for that sport, with a little bit of running. But when races were canceled for a year she didn’t have a specific race to train for so she started running in the woods. And she fell in love with the feeling of running trails. She gradually started adding more miles and after a while started thinking that she would try a 50K.

    She got connected to the trail running community and was aware of a 50K race in the Kansas City area. But her first race was in Arkansas in January 2021 a 50 K called David’s Trail Endurance Run.  She said it’s a beautiful trail, and some of it is very easy and runnable and some of it is not runnable at all. It’s very drastic in different parts, but it’s a lot of fun for her.

    She started obstacle racing in 2018. She is a personal trainer and one of her bootcamp classes wanted something to train for so all of them signed up for a local even, the Kansas City Timber Challenge. They enjoyed the event and signed up for a couple of more races. Jenny saw the elite racers who started the course first and began to wonder if she could be competitive. She entered a local competition and placed 10th, enough to qualify her for the North American Championships. So she decided to start training specifically for OCR.

    For Jenny, every race is a little different, but mainly it’s a running sport so she runs a lot for training. You also need upper body strength so she also does indoor climbing workouts. 

    He also likes to train in the woods but it’s very different, he’s done some short ones like 5K, 10K and stuff like that but it’s usually to have help with speed work and to force himself to do it, he usually runs in the woods to have some rocks to jump over the trails.

    Although Jenny would love to do some big name races there aren’t many local ones, the closest ones are usually Chicago or Dallas so she prefers to go to trail races which are a beautiful place.

    She is quite competitive, and this season her idea is to increase her distance because the furthest she has done so far is 50 miles. She is confident she can do a 100K, but when she thinks about 100 miles and the idea of running through the night it kind of thing scares her a little bit. She likes to be prepared, and she likes to train very well for what she does so she thinks it might happen someday but she doesn’t know exactly when.

    His biggest goal for now is to go to the world championships for OCR that are in Vermont. She would like to make it a priority this year to experience it. It’s in the mountains which she finds very fun and also being around people speaking other languages and competing but at the same time helping each other. Tough mudder is also something that is on her list, and she is trying to figure out if she can make one of those fit into her season this year so she can qualify. She loves strength training, enjoys doing deadlifts, leg movements, single leg squats and the like.

    Although soccer was her main sport in the beginning she also did some extreme sports like skateboarding, which is another male dominated sport. She is grateful to have that experience and thinks it contributed to the talent in what she does now.

    Bridge questions

    The must-have piece of running gear for her is a pair of shoes that are her favorite and the most comfortable she has worn so far. They are called VJ, and she thinks they are from a European country. 

    The strangest thing she has seen while running is a snake coiled in a tree. She tripped and fell and then saw the snake about two feet from her face.

    Her philosophy is that life is short and you should be willing to take chances and try new things.

  • Addicted to Feeling Bad

    Addicted to Feeling Bad

    Speaker Notes

    Do you ever find yourself thinking the same thoughts over and over?

    It’s like your brain is on autopilot. 

    You might not even remember what triggered it, but you end up feeling stressed out and depressed.

    Because it seems like these autopilot thoughts always tend to be negative.

    The truth is that these thoughts you have are an addiction.

    Yes. You can become addicted to thinking negative thoughts!

    Has this ever happened to you?

    You’re having a good day . . . at least an OK day. Nothing is wrong. It’s just a normal day. 

    Then something triggers a memory. You remember something that made you mad – argument, getting put down, jerk of a driver cut you off . . . took your parking space.

    Memory could be from last week or last decade.

    All the same emotions come back and you’re pissed off all over again.

    If this happens to you, it could be an addiction. Yes, you can be addicted to negative thoughts.

    It starts with how your brain works.

    Every thought you think produces a corresponding chemical reaction in your body – an emotion – tied to that thought. 

    Your body then sends those chemicals back to your brain to reinforce the thought you’re thinking.

    This happens in a fraction of a second. 

    Then you replay the thought again and create a loop of thought and neurochemicals in your body.

    Example:

    Someone cuts you off in traffic or takes your parking spot. 

    Thought: “What an asshole.” (jerk)

    Emotion: Anger.

    Chemical: Adrenaline – fight or flight. (Also other chemicals) 

    Replay: Experience the scene and emotion and chemicals all over again. – several loops.

    Once this happens, your day often goes downhill. Everything falls apart and it feels like everyone and everything is working to piss you off and ruin your day.

    You have hundreds of these thought/emotion/ neurochemical loops happen every day, and your brain stores them in memory.

    And your body can’t tell the difference between the original event and the memory.

    You can recall this event years or decades later and experience the same emotions and neurochemical response.

    These loops of thoughts and emotions form patterns of thinking. And these patterns create a neurochemical state in your body. 

    Your body adapts to this state as “normal.” Whether it’s healthy or not.

    Memory file folder: Things that piss me off.

    News

    Traffic

    Politics on Facebook

    Clueless people who don’t agree with me.

    Your body adapts to the chemicals associated with all the things that annoy you.

    Perpetual stress response. 

    When you’re having a series of good days, the stress chemicals drop in your body.

    Your body registers it as “abnormal” and will conspire with your subconscious mind to make you think about that jerk who took your parking space last summer.

    Your brain doesn’t know the difference between a memory and the original event, so it produces all those stress chemicals and your body gets back to what it thinks is “normal.”

    Positive thinking, affirmations, and keeping a gratitude journal are all good ideas, but they don’t really help when your body is chemically addicted to stress and chaos.

    Solution: Manage thoughts AND emotions to create new loops & neurochemical state in your body.

    Mindset coaching I do is for both thoughts and emotions. 

    That’s why I talk about body awareness and the mind/body connection. Emotions are felt in your body because of the neurochemical response to your thoughts.

    And ultramarathon running is an example of how your mind and body have to work together.

    Quote: Running is 90% mental and the other half is physical.

    In an ultramarathon it’s your thoughts and emotions that get you across the finish line.

    Your body will try to convince your mind that it can’t go on. When you push through that resistance, an hour later you feel like you can run forever.

    You have to learn to manage both the lows and the highs.

    You can manage your thoughts and emotions, but there has to be a link between your mind and your body.

    Positive thinking, by itself, isn’t enough to get you through either an ultramarathon or those automatic negative thoughts your body is addicted to.

    If you want to run far or learn how to get unstuck from all those automatic thought-loops that drag you down, I can help you. I offer a free 25 minute mindset reset.

    Ultramindsetpodcast.run – schedule a time.

  • World-Record Mindset for Ultramarathons – Zach Bitter

    World-Record Mindset for Ultramarathons – Zach Bitter

    Setting the world record for 100 miles

    Zach Bitter started running when he was in middle school. He tried several different sports and gravitated towards running track and cross country. His parents didn’t push him to any particular sport, they only encouraged him to be active and involved in something. He continued running through high school and college. In college he began to increase his training mileage and found that his favorite training was the long run.

    He hadn’t planned to run as a college athlete. He qualified for the state track meet in high school, but he didn’t receive any track scholarship offers. He went to University of Wisconsin Stevens Point. They had a track program, but didn’t offer scholarships. He walked on to the team, and it was that training that made him become curious about the “why” behind the workouts. It was this sense of curiosity that that served him well when he later started running ultramarathons because ultra running requires an awareness of what works and what doesn’t work.

    Zach started a career as a teacher after college. He also had a chance to coach track for Jr. High and High School. This gave him the opportunity to take some of the things he had learned in his own training as a runner and see how they worked for others. He was able to take his knowledge and see how to adjust it for different athletes based on their strengths and weaknesses.

    He had success running ultramarathons, and that opened up some opportunities with sponsors. And he had some friends ask him if he would coach them for 50-mile races and ultramarathons. He started taking on individual clients to the point where he felt like he had to make a decision. If he wanted to be 100% as a teacher, he was going to have to step away from working as a personal coach. If he wanted to be 100% as a personal coach, he would have to step away from teaching. He decided to step into his career as an ultra runner and coach. He could always go back to teaching. The window of time to be competitive as a runner was much shorter than what he could have as a teacher.

    After college he stepped away from speed work. He knew he wanted to run, but he wanted to do longer races than the traditional 5K, 10K that are so common. He eventually settled on the 100 mile as the distance he likes to train for and compete in. He spent his time building up his volume of running miles. He did a few marathons more as training runs. Then he discovered ultramarathons. He found a race that was nearby that was 50 miles. He did several more 50 mile races before he settled into the 100 mile distances.

    At the time, the sport of ultra running was heavy with races out west and focused more on trail running.  So he thought he might have to become a trail runner. But he still did most of his training on roads. And he found several ultramarathons that were held on roads. He did well enough to be invited to the Desert Solstice Track Invitational, an invitation-only event for elite runners. He competed in the 12 hour timed event in 2013. He was told at mile 90 that he was on pace for the world record 12 hour time. Up to that point he had been feeling that he couldn’t go any faster. But after hearing he was on pace for the world record he was able to run 3 or 4 minutes faster per lap. Reflecting on this after the race, he realized the mental work you have to have for this kind of event. 

    His approach to the mental side of the sport has evolved over time. You don’t end up doing ultramarathons if you’re not willing to put some hard mental work into it. He mixes up running a few trail races in order to keep his mental focus fresh on the track and roads. He also focuses on keeping a positive and somewhat meditative state and so he minimizes everything else. This way he can run and focus on some intimate aspects of the race where he just has to think about one step at a time and be in tune with what his body is saying.

    He prepares physically for that specific environment and what he’s going to need on race day. He also has the opportunity to practice things that are a little harder to practice, like nutrition and hydration. He realized that there is a lot of added value if you also use those more specific training sessions to visualize, because if you let your mind go into a negative spiral it can be very easy to lose your confidence and find yourself constantly trying to fight negative self-talk.

    Talking about nutrition, Zach looks at how much food he can tolerate during races, and then if it’s going to be enough to defend muscle glycogen. What he likes to do with his athletes is that any push they make has to be sustainable.  

    He has a podcast called “Human Performance Outliers” and he interviews people who have done amazing things. He started on this in 2017 because it was always something he thought was fun. 

    Zach first ran in the Desert Solstice in 2013 and he wanted to go back and break the 100 mile world record. It took him almost 6 years to get there and in that process he learned what motivated him. The world record now is 10 hours and 51 minutes, and he believes he can beat it. He’s preparing for a race that will be a fast 100 mile race in June.

    When asked what is the most overrated exercise for runners he said he was going to get in trouble because he thinks it is the HIIT sessions.

    Connect with Zach:

    https://zachbitter.com/

    https://www.instagram.com/zachbitter/


  • You Need an Ultramarathon Mindset

    You Need an Ultramarathon Mindset

    Speaker notes

    I say this in almost every episode of this podcast. And if you’ve been listening for a while, you may have an idea of what I mean by an ultramarathon mindset. 

    But I have a lot of new listeners (welcome)! I want to talk about what I mean by an ultramarathon mindset and how it applies to running and life.

    So what is an ultramarathon mindset?

    Mindset – the story you tell yourself about yourself.

    Ultramarathon – anything over 26.2 miles. Usually starts at 50K. Then 50 miles, 100K, 100 miles, and more.

    Ultramarathon mindset is the story you tell yourself about the epic stuff you dream about doing.

    Most of us dream about being a hero. Doing something big and epic. “Changing the world.”

    Time wears us down. That dream fades. But usually it remains lurking in a corner of your soul.

    Wherever you are in life, it’s not too late to be epic!

    Maybe your original dream is past – you won’t be able to be a rodeo clown.

    But having an epic life is when you show up as the best version of yourself.

    You are happening to life. Life is not happening to you.

    So what is the mindset you need for success in running and in life?

    1. Distance over speed.

    The difference between a marathon and a 50K is huge for most people.

    The extra 5 miles doesn’t seem like much, but it takes a whole different strategy.

    Marathon runners focus on managing their time.

    1. Endurance is your focus.

    You have to manage your energy in an ultramarathon.

    You manage your energy by managing your thoughts and emotions.

    It takes a strong connection between your mind and body to do this.

    1. Fueling and Hydration are critical.

    You need to eat the right foods in the right amounts at the right time.

    You need to drink enough water and electrolytes in the right amounts and at the right times.

    These are three parts of having an ultramarathon mindset. There are more. But I try to keep these episodes to about 10 minutes.

    How does this mindset apply to life?

    Distance over speed – keep the goal in mind.

    Life is hectic. “On the run.” 

    Get caught up in the frantic pace of life, and forget your vision, mission, purpose.

    Focus on endurance and don’t let the urgent distract you from the important.

    Fuel and hydration

    You need to keep your body nourished and healthy.

    You need to keep your mind nourished and healthy.

    Fill your body w/ donuts and fast food- health will suffer.

    Fill your mind w/ fear and chaos- health will suffer.

    Physical and mental health are bound together. What happens to one affects both.

    What is the result of having an ultramarathon mindset?

    It’s you making time to train your mind and body for epic goals.

    Run 50/100/200. Write a book. Travel. Start a business.

    Living an epic life is showing up as the best version of yourself.

    It’s you happening to life. Not life happening to you.

    No one benefits from you playing small. And you have more inside you than you can imagine. 

    Your family, friends, and all the rest of us will be better because you dare to go be epic. 

    I’d love to help you get started. I offer a free 25 minute mindset reset call. Go to ultramindsetpodcast.run and schedule a time.

  • Mountains, Music, Ultramarathons – Dave Brimhall

    Mountains, Music, Ultramarathons – Dave Brimhall

    Mindset focus in music and in ultramarathons.

    Dave Brimhall grew up in Montana but ended up in Kansas City. He and his wife came to Kansas City to work with the Kansas City Symphony. He played professionally as part of the orchestra.

    He started in junior high school, with a small team of athletes, and he was the guy who ran the mile. In college he ran as a way to balance the effects of sitting in a chair for hours on end, playing an instrument. And, like most runners, he enjoyed the benefits and started running more.

    Road running was Dave’s starting point, but when he was near age 30 he discovered trail running. Trail running became more mainstream when the book Born to Run was published. 

    He goes back to Montana with his family in the summer and is able to run on mountain trails. He hung a huge map of the area on the wall of his in-law’s garage. When he runs on a new trail, he marks his route on the map with a red marker. He also uses the map to plan his adventures as well as look for the places he can filter water from the streams. 

    He doesn’t worry about keeping a certain pace or watching the stats of his runs. He takes time to appreciate the beauty of the mountains and the joy of being there. He’s not driven by data, but he does keep on track with his training. And he mixes his training about 50/50 between roads and trails.

    His first ultramarathon was after he moved to Kansas and did the Brew to Brew run. It’s a 45 mile race from Boulevard Brewery in Kansas City to the Free State Brewery in Lawrence, KS.

    After that he settled on the 50K distances and ran several races a year for a few years. His first 100 mile race was the Prairie Spirit 100, a rails-to-trails course. The rails-to-trails races have the trade-off between flat (easier to run) and flat (repetitive motion for hours on end). It’s also mind-numbing. He also ran the Hawk 100 in Lawrence, KS, twice. He has some goal-races he’d like to do in the mountains.

    His mindset focus he does comes from a musician’s angle, because in an orchestra they have a common mission to play beautifully. Dave says that every race is an opportunity to practice your mindset. Dave talks about music and says he believes that musicians’ awareness is heightened. Research shows that musicians trigger a lot of brain functions, that there are a lot of processes going on, that it’s not just one brain center, but the whole brain lights up right.

    Dave says physical therapists are runners’ friends. He believes that from their perspective, they can help people be more proactive and not wait until something in their body breaks. He enjoys having someone come in with questions about the right ways to train. He favors strength training, but he says that often runners don’t understand the load they put on their body.

    Dave is a big fan of weighted vests, he has a 15# one, he says that if you are going to put something on your back you have to be a little careful that it balances well.

    His must-have gear is a good hat since he doesn’t like the sun in his eyes.

    The weirdest things he has seen along the trails are some animals that scared him a little and people wearing strange costumes.

    His philosophy of life is to have an open mind. We all have judgments, but try to step back and have open-minded conversations with other people.


    Link to show notes for nutritionist Dana Eshelman

    Connect with Dave:

    https://www.instagram.com/montanadave/

  • In The Land of The Blind

    In The Land of The Blind

    Speaker notes:

    Have you heard the saying: In the land of the blind, the one-eyed man is king?

    The idea is that skills and abilities will give you power and influence in the world. If you can see what others don’t see, you’ll be the leader.

    Sounds obvious. Of course the one-eyed man is king!

    Problem – this is not true. In the land of the blind, the one-eyed man is not king.

    It’s another of those sayings that sound like  wisdom but are BS.

    In the land of the blind, the one-eyed man is not king. 

    In the land of the blind, the one-eyed man is a Heretic!

    Think about the way our world works.

    If everyone is blind, they have systems and customs for how to live. 

    When the one-eyed man talks about all the things he can see, will they believe him?

    They won’t believe him. He will be a Heretic.

    I want to help you become a Heretic!

    If you’re willing to become a Heretic, you will be different from the Crowd.

    The Crowd (average people) believe “Truth” about the world and how it works.

    They believe and defend this “Truth.”

    Contradictions to the “Truth” are explained away, ignored, or shut down and censored.

    The Crowd

    • Accepts and believes the “Truth”
    • Trusts the “experts”
    • Boundaries = safety. Ramparts & walls. “Here there be dragons.”

    The Crowd is content and complacent.

    Let me live in my comfort zone!

    The Heretic

    • Sees contradictions. Not satisfied with “status quo explanations”
    • Questions the “experts”
    • Boundaries = a threat. 

    The Heretic is curious and critical.

    Let me be free!

    The Crowd says, “This is the way it is.”

    The Heretic asks, “Why?”

    The Crowd says, “Follow the science.”

    The Heretic says, “Science is about theories and asking questions. Not blind faith.”

    The Crowd says, “We have to squash any ideas we don’t agree with.”

    The Heretic says, “I want the freedom to judge for myself whether ideas are true or not.”

    When you decide to change your life, the biggest challenge will be the Crowd you hang out with – family and friends.

    When you decide to change your life, you become a threat . . . a Heretic.

    Crabs in a bucket. 

    When you change, it forces the Crowd to ask questions about themselves and the “Truth” they follow. 

    Makes them feel insecure.

    But, if you want to be the best version of yourself, you have to become a Heretic.

    It’s best to start slowly.

    Develop curiosity and critical thinking.

    Ask questions:

    What do I believe about myself?

    Are those things true?

    How well are these beliefs working for me?

    What could I be if I believed differently?

    How to become a Heretic: 3 steps

    1. Set your anchor.
    2. Let your curiosity out.
    3. Free your mind.

    Set your anchor: Your unshakable truths.

    Curiosity: The quality of your life is a direct reflection of the quality of your questions.

    Free your mind: break past the boundaries of your limiting beliefs. Be free to be the best version of yourself.

    If you’d like to talk about strategies for taking these steps, I’ll be glad to help. Schedule a free 25 minute call and I can help you get started.